Keeping in touch with consumers is more important than ever, but with so many touchpoints, what's the best way for customer insights professionals to go about this? Communities are a great way to get constant insight into what's going on in the consumer's mind. However, there are different types of communities, with different purposes. This report draws a line between private and public communities, reveals their differing objectives, and shows how they can work together to actively monitor today's rapidly changing consumer needs.