Summary
Keeping in touch with consumers is more important than ever, but with so many touchpoints, what's the best way for customer insights professionals to go about this? Communities are a great way to get constant insight into what's going on in the consumer's mind. However, there are different types of communities, with different purposes. This report draws a line between private and public communities, reveals their differing objectives, and shows how they can work together to actively monitor today's rapidly changing consumer needs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).