Trends Report

How Rich Interfaces Fix Task Flow Problems

April 30th, 2008
With contributors:
Harley Manning , Steven Geller

Summary

Multiple minor problems can add up to major user experience headaches on Web sites. But one of the most common Web design problems — inefficient task flow — can be rectified by enhancements such as page overlays that put content and function in context, guided interfaces that progressively disclose key information, and inline validation that nips errors in the bud. When implementing rich features, customer experience professionals should put core information and function on base pages and optional or enhanced information in pop-ups.

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