Summary
Service providers have largely earned their success by serving the needs of a single stakeholder — IT or marketing leaders, CDOs, CFOs, product owners, and so on. But this focus has stranded them on a margin straddle and left them culturally aligned to that single buyer, with a brand that resonates with a single stakeholder.
Providers need to overcome these structural barriers to serve multiple stakeholders by making material changes in their investment, commercial, and operating models.
The new operating model puts technology and alliance investments at parity with expertise and centers of excellence. It is “client connected” in the sense that the most value comes from platforms surrounded by services.
A client-connected operating model is key to a multidimensional talent strategy and a brand that’s relevant to multiple stakeholders, thought leadership, and industry architectures.
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