How To Report

How To Adopt Industry CRM

Adoption Patterns, Migration Strategies, And Technical Challenges To Consider

April 8th, 2024
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Frank Harris

Summary

Industry CRM provide packaged workflows, data models, and experiences that are purpose-built for the needs of a specific industry vertical. They offer a clear path to value for enterprises, allowing them to focus resources on creating brand differentiation instead of supporting commoditized industry functionality. However, adoption is slow and often requires a tipping point, such as a compelling business or IT need to transform operations. This report explores these forcing functions and outlines how to adopt industry CRM.

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