How To Report

How To Adopt Industry CRM

Adoption Patterns, Migration Strategies, And Technical Challenges To Consider

April 8th, 2024
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Frank Harris


Industry CRM provide packaged workflows, data models, and experiences that are purpose-built for the needs of a specific industry vertical. They offer a clear path to value for enterprises, allowing them to focus resources on creating brand differentiation instead of supporting commoditized industry functionality. However, adoption is slow and often requires a tipping point, such as a compelling business or IT need to transform operations. This report explores these forcing functions and outlines how to adopt industry CRM.

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