Best Practice Report

How To Apply Agile Methodology To Marketing

If You Implement Agile Right In Your Marketing Teams, You’ll Go From Blind Faith In Strategy To Customer-Tested Decision-Making

July 11th, 2019
With contributors:
Brigitte Majewski , Miriam Oesterreich , Christine Turley

Summary

Applying agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning, and communication. Marketers get hung up, wrongly, on how agile teams work instead of agile’s true bounty: purpose. Agile approaches teach marketing teams to take a more thoughtful approach to plans and objectives. The result: better, more reliable outcomes from happier marketers. B2C marketers should read this report to learn how to apply agile principles to their marketing activities.

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