The European Union Artificial Intelligence Act (EU AI Act) is the world’s first comprehensive and binding legislation on AI. It’s intended to regulate a matter of unprecedented complexity: ensuring that firms use AI in a safe, trustworthy, and human-centric manner. A rapid enforcement schedule and hefty fines for noncompliance mean that every company that deals with any form of AI should make it a priority to understand this landmark legislation. This report helps C-level executives and their teams understand what the EU AI Act is all about and provides a pragmatic approach for determining how the act affects their organization and advice on how to get started.