Summary
Digital design agencies now offer iterative design-focused, user-centered processes to help their clients create quality customer-obsessed work on tight deadlines. But too many potential clients of these services are stuck in the past, relying on engagements that are heavy on big presentations, multiple rounds of review and approvals, and sluggish processes that separate design from development. This report explains how customer experience (CX) professionals need to rethink their role as client in order to get the best work from a new generation of digital design and development partners.
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