Summary
By doing proactive competitive market intelligence (CMI), market insights professionals can help their companies build competitive advantage. However, for most market insights professionals, it is an entirely new approach to do CMI proactively. What types of sources do you need? What type of information do you need? How do you build out valuable profiles, scenarios, and triggers? What are key components in a strategic response plan? How does your company best prepare for future events? How do you efficiently monitor competitive changes and take action? This report provides market insights professionals with a step-by-step approach to building out a proactive CMI program that can protect their companies from competitive disruptions and help them build competitive advantage.
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.