Summary
In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots toward digital mastery requires the CIO and the executive team to paint a compelling digital business vision. As our research highlights, executives in companies around the world lack confidence in their firm’s current digital vision. Use this report to help shape a more compelling vision for your firm as the first step in your digital business journey.
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