Best Practice Report

How To Craft A Better Digital Vision

Anchor Your Vision In Customer Value

March 3rd, 2015
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Peter Burris , Rachael Klehm


In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots toward digital mastery requires the CIO and the executive team to paint a compelling digital business vision. As our research highlights, executives in companies around the world lack confidence in their firm’s current digital vision. Use this report to help shape a more compelling vision for your firm as the first step in your digital business journey.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.