Best Practice Report

How To Embed Values-Driven Marketing Into Customer Journeys

July 7th, 2023
With contributors:
Frederic Giron , Mavis Liew , Janis Teo , Bill Nagel

Summary

Values-motivated consumers regularly purchase from brands or companies that demonstrate social responsibility, ethical practices, and sustainability. To attract this lucrative consumer segment, B2C marketers should use values-driven marketing and focus on their brand’s social and environmental commitments. This report outlines the key features of values-motivated consumers and introduces the Forrester Values-Driven Marketing Model. B2C marketers can use this model to infuse their company’s values into every aspect of the customer experience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.