Despite the rapid growth of cloud computing awareness, acceptance and spending, a high percentage of B2B channel partners resist making the changes in their businesses that are required to add cloud services to their portfolio. Several suppliers have proved that they can achieve cloud growth rapidly and profitably through their traditional channel partners. These suppliers share an unwavering commitment to helping their partners kick off and increase their cloud sales success — and recognize that adding a cloud offering to a solution provider’s business is more complex than simply adding a new product.