Best Practice Report

How to Identify Digital Hybrid Type

January 1st, 2018


The Digital Type Model helps determine the role that digital should play in a company’s marketing by analyzing indicators that include attributes of the company’s products and services and its sales model. If a company falls into the Digital Hybrid category, it must establish whether its digital type is high purchase complexity, custom offering or design driven. Identifying the most relevant digital type is critical to the design and delivery of effective digital marketing.

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