Best Practice Report

How To Implement The Marketing Strategy Compass

January 20th, 2021
Adele Sweetwood, null
Adele Sweetwood
With contributors:
Nick Buck , Susan Macke , Jennifer Ross , Meta Karagianni


A structured approach to the formulation of marketing strategy promotes collaboration and communication and ensures alignment across the organization. The Marketing Strategy Compass supports marketing leaders in formulating and documenting a three- to five-year marketing strategy that is fully aligned to the overall business strategy and the marketing, sales, and product organizations. This report presents the research, tools, and templates included in the Marketing Strategy Compass Toolkit to help marketing leaders assess and implement marketing strategy.

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