Best Practice Report

How To Implement The Marketing Strategy Compass

January 20th, 2021

Summary

A structured approach to the formulation of marketing strategy promotes collaboration and communication and ensures alignment across the organization. The Marketing Strategy Compass supports marketing leaders in formulating and documenting a three- to five-year marketing strategy that is fully aligned to the overall business strategy and the marketing, sales, and product organizations. This report presents the research, tools, and templates included in the Marketing Strategy Compass Toolkit to help marketing leaders assess and implement marketing strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.