Summary
Unequivocally, the ultimate measures of success for companies revolve around converting more sales, maintaining higher margins, and lifting revenues. CRM, and more specifically sales force automation (SFA), carried with it the promise of delivering these outcomes, but when companies didn't realize these results, a new class of tech emerged. This report highlights the capabilities that application development and delivery (AD&D) professionals should address and the processes to follow to help their sales counterparts drive revenue growth.
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