Trends Report

How To Improve Your Top Line With Salesperson-Centric Software

October 5th, 2016
John Bruno, null
John Bruno
With contributors:
Stephen Powers , Meredith Cain , Peter Harrison


Unequivocally, the ultimate measures of success for companies revolve around converting more sales, maintaining higher margins, and lifting revenues. CRM, and more specifically sales force automation (SFA), carried with it the promise of delivering these outcomes, but when companies didn't realize these results, a new class of tech emerged. This report highlights the capabilities that application development and delivery (AD&D) professionals should address and the processes to follow to help their sales counterparts drive revenue growth.

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