Trends Report

How To Increase Your Firm’s Appetite For Customer Understanding

March 2nd, 2020


Customer-centric decision making requires focused research. Follow the path of least resistance to increase research hunger in colleagues. Use early wins to radiate outward and drive widespread change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.