Trends Report

How To Prototype Like A Pro

February 8th, 2016
LB
Leah Buley
With contributors:
John Dalton , Kelly Price , Kara Hartig

Summary

Only 13% of firms say that they regularly use prototyping and iteration in their customer experience (CX) design process, despite their wide regard as best practices. This is a miss. Prototyping early in the process — and repeatedly throughout — increases the likelihood that what your firm implements will actually satisfy customers. This report gives customer experience professionals best practices for iterative prototyping and testing throughout the CX design process.

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