Summary
Customer experience (CX) leaders should adopt advanced analytics to transform traditional feedback-driven CX programs into proactive practices for improving business performance. Advanced CX analytics involves implementing AI-driven analytics to deliver diagnostic, predictive, and prescriptive insights currently underused in CX. Implementation includes creating a vision for analytics in CX, compiling CX data, generating actionable insights, and operationalizing these insights to enhance customer experiences. In this report, learn how to move from reacting to customer feedback to driving business performance improvements through these data-driven insights.
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