How To Use The Design Framework For Content Decisions

Content decisions can make or break customer experiences. CX leaders can apply the design framework’s three design spaces — problem, solution, and implementation — to deliver content that will drive loyalty. Data collection and analysis in the problem space identifies customers’ content needs; perspective and experimentation in the solution space leads to effective sources and formats; and a review of connections, traffic, and customer feedback in the implementation space ensures that the content resonates with customers. In this report, you will specifically learn how to apply the design framework to support content decisions.