Trends Report

How US Customers Research And Buy Life Insurance

Meet Prospects At The Point Of Need With Easy Ways To Research And Apply

February 14th, 2019
Benjamin Ensor, null
Benjamin Ensor
August du Pont, null
August du Pont
With contributors:
Ellen Carney , Alyson Clarke , Piers Conway , Diane Lynch


Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why US consumers buy life insurance as well as how life insurance prospects go through the process to research and buy policies.

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