Trends Report

Humanize B2B Insights With AI

Three Ways To Boost Buyer Experiences With Empathy, Engagement, And Emotion

October 4th, 2018
With contributors:
Srividya Sridharan , Brandon Purcell , Laura Ramos , Steven Casey , Matthew Camuso , Aldila Yunus , Rachel Birrell

Summary

Your customers’ technological superiority defines the age of the customer. Their source of power? The mighty mobile device — symbolic of their access to information. The main problem for firms? The extensive tech stack that has failed to enable firms to get to know their customers as well as their customers can get to know them. This is especially troublesome in the non-transactional, relationship-based exchanges inherent in B2B. But AI can help B2B insights pros understand their customers more deeply to build more empathetic and human experiences.

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