Ideating Potential Product Concepts To Address Customer Needs

Product managers are responsible for understanding customer needs and market opportunities, then generating concepts for new products or enhancements to existing products that can address those needs and drive commercial success. However, product managers often jump to a specific solution rather than consider other options, missing out on better and more commercially viable approaches. In this report, we discuss approaches product managers can use to avoid fixating on one concept in favor of identifying multiple potential solutions to an identified need.