Implement Effective Social Listening Capabilities In China

Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics, networks, and vendors — still haven't developed robust social listening capabilities to help make this happen. This report outlines the who, what, when, why, and how of listening to Chinese consumers on social channels. CI pros who work for enterprises serving Chinese consumers should apply what they know about social analytics to the Chinese market in order to respond to consumers when they use social channels to demand support and understanding.