Implementing Digital Teams: A Decision Guide

March 1st, 2019

Jennifer Ross

Summary

Digital marketing is a critical capability for B2B organizations and requires cross-functional collaboration. Organizations must consider their organizational and process structures to ensure that their digital team helps the organization meet its goals. Each type of digital marketing team has a set of requirements that an organization must meet for that type of team to be successful. This report provides a three-step process to determine which type of digital team is the best fit for the organization.

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