Implementing The Field Marketing Tiered Service And Support Model

Creating a field marketing tiered service and support model crystallizes marketing priorities by describing what field marketing will and will not do. Involve sales and marketing leaders in the creation of a tiered service and support model to ensure continued alignment to business objectives. The field marketing tiered service and support model acts as a strategic input to the development of more detailed functional plans and budgets.

Making tradeoffs is one of the hardest decisions that B2B marketing leaders face, as they often must deal with resource constraints as well as constant demands for sales support. Using a tiered service and support model to operationalize prioritization decisions can help overcome these hurdles. In this report, we introduce a six-step process for implementing a field marketing tiered service and support model.