Best Practice Report

Implementing the PMM Model: Interview Guide

January 1st, 2018


Before implementing the Product Marketing and Management (PMM) Model, interview key players about the current innovation and go-to-market process. One-on-one interviews provide nuanced feedback about process breakdowns, confusion regarding roles, incentives and infrastructure. Use interviews to validate quantitative gap analysis findings and gather input to inform the development of a customized PMM model.

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