Trends Report

Improve The Customer Experience With Engagement Platform Technologies

February 27th, 2016
FL
Frank Liu
With contributors:

Summary

Chinese consumers have high expectations when it comes to using mobile devices to interact with businesses; companies that fail to live up to these expectations risk losing them to competitors. Infrastructure and operations (I&O) professionals need to act now and help the business deliver an exceptional mobile customer experience (CX). This report shows how I&O pros at four companies in China built engagement platforms as the foundation of their company's business technology (BT) agenda. These platforms support life-cycle solutions that help firms better address the mobile mind shift among their customers and employees.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.