Improving Partner Portal Utilization

January 1st, 2018

Dara Schulenberg

Summary

When creating a new partner portal or improving an existing one, most channel organizations focus on the design and functionality of the site, overlooking that content and tools are the reason why partners visit a supplier’s portal. Partners ignore up to 50% of supplier portal content and functionality, and a high percentage of partners do not even use supplier portals. In this report, we present key insights and proven approaches used by leading organizations to drive business results by providing partner portal content that is relevant, engaging, and easily accessible.

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