Best Practice Report

Improving Sales Rep Performance With Dynamic Guided Selling

October 12th, 2021

Summary

Dynamic guided selling is the automated collection of seller activities and buyer interactions that leverages AI capabilities to enable the delivery of near-real-time guidance and coaching to sales reps. This includes using AI to gather information that dynamically directs sellers to the next best opportunity and action. This capability yields tremendous productivity improvements by improving not only seller efficiency but also seller effectiveness. In this report, we discuss how leaders within the sales function can leverage dynamic guided selling to improve revenue and profit.

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