In 2023, B2C Marketers Prioritize The Customer

B2C marketers are putting customers at the top of their priorities. Data from Forrester’s Marketing Survey, 2023 shows that B2C marketing decision-makers most often say their organizations are prioritizing customer experience, customer engagement, and customer perception of their brands. This is good news for both brands and consumers — a customer experience that is easy, effective, and that induces positive feelings toward the brand drives customer retention, enrichment, and advocacy. This snapshot identifies the 15 most-cited priorities by B2C marketing decision-makers regarding their organizations’ marketing strategies over the next 12 months.