Trends Report

In-Stream Audio Advertising

Expand Your Buys, Extend Your Reach, And Get Advertising Traction On Mobile

July 31st, 2013
AM
Anthony Mullen
With contributors:
Melissa Parrish , Emily Kwan , James McDavid

Summary

In-stream audio is an attractive medium, as it offers a unique user experience supported by targeted reach and guaranteed impressions to support brand goals. In-stream audio advertising is a relatively young market because it initially suffered from not falling neatly into either the traditional or the digital camp. However, it's now becoming part of the ad buy for publishers, brands, and agencies as the industry grows and technology infrastructure matures. The investment opportunity for brands is largely unmet, as the growth of in-stream audio advertising has not kept pace with the growth of the streaming market. This report will outline what in-stream audio advertising is, profiling the worldwide market and the solutions that support and enable marketers and giving brands advice on how to begin.

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