Best Practice Report

Inbound Targeting: From Passive to Proactive

January 1st, 2018


Many B2B marketers mistakenly believe that targeted inbound marketing is an oxymoron. Targeting the right audience to attract and convert improves the effectiveness and efficiency of inbound strategies. Leading organizations check the accuracy of inbound targeting via quality of responses rather than volume of activity.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.