Best Practice Report

Increase BI Adoption And Effectiveness With Seven BI Personas

Personalize BI Beyond Just “Producer” And ”Consumer” Type Personas

May 5th, 2022
With contributors:
Srividya Sridharan , Michele Goetz , Brett Kahnke , Maxie Schmidt , Cinny Little , Fayzan Sabri , Jen Barton


Enterprise business intelligence (BI) applications are hitting an adoption ceiling. Lack of personalization and utilizing one-size-fits-all user experiences are among the multiple reasons for low adoption levels. Technology and data leaders should consider the seven key BI user personas introduced in this research to adopt personalization as one of the best practices for higher BI adoption and smarter software licenses/contracts.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.