Best Practice Report

Increase BI Adoption And Effectiveness With Seven BI Personas

Personalize BI Beyond Just “Producer” And ”Consumer” Type Personas

May 5th, 2022
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
With contributors:
Srividya Sridharan , Michele Goetz , Brett Kahnke , Maxie Schmidt , Cinny Little , Fayzan Sabri , Jen Barton

Summary

Enterprise business intelligence (BI) applications are hitting an adoption ceiling. Lack of personalization and utilizing one-size-fits-all user experiences are among the multiple reasons for low adoption levels. Technology and data leaders should consider the seven key BI user personas introduced in this research to adopt personalization as one of the best practices for higher BI adoption and smarter software licenses/contracts.

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