Forrester is covering the key technology trends that technology executives should be attuned to in 2021; the rise of industry clouds is one such trend. Industry clouds supported by a robust ecosystem offer more out-of-the-box functionality tailored to the regulations, processes, and data models of a particular industry. Enterprise demand for agility and rapid time-to-value is creating a compelling economic return for baseline capabilities. Tech execs: Balance the baseline capabilities of industry clouds with the need for differentiated, custom-assembled capabilities that reflect your unique value proposition.