Summary
Many organizations are hesitant to trigger reference and advocacy activity until customers have been on board for quite some time. However, by not engaging with customers earlier in their lifecycle, organizations miss the opportunity to expand the reach and influence of their reference and advocacy program. In this report, we explain how Informatica used the Forrester Customer Lifecycle Framework and Customer Advocacy Model to broaden an established program, capitalize on business imperatives, and make a measurable impact.
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