Case Study

Informatica: Capturing And Leveraging Advocacy Across The Customer Lifecycle

March 28th, 2019

Summary

Many organizations are hesitant to trigger reference and advocacy activity until customers have been on board for quite some time. However, by not engaging with customers earlier in their lifecycle, organizations miss the opportunity to expand the reach and influence of their reference and advocacy program. In this report, we explain how Informatica used the Forrester Customer Lifecycle Framework and Customer Advocacy Model to broaden an established program, capitalize on business imperatives, and make a measurable impact.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.