As a knowledge-driven enterprise, Infosys understood that generative AI (genAI) is not just a business opportunity; it’s also valuable for internal operational transformation. But to realize its transformative benefits, Infosys had to rethink its AI strategy, focusing on how to adapt its technology, processes, and skills to use genAI. The firm also needed to ensure that the knowledge processes underpinning its internal and external services benefited from the new capabilities that genAI unlocks. This case study gives business and tech leaders a glimpse into Infosys’ early experience adopting genAI on an enterprise scale.