Best Practice Report

Ingredients Of Great Design: Conquer Six Myths

Principles: The User Experience Playbook

December 15th, 2020
AH
Andrew Hogan
KP
Kelly Price
With contributors:
Melissa Parrish , Sharyn Leaver , Maxie Schmidt-Subramanian , Harley Manning , Amanda Chen , Amelia Nickels , Shayna Neuburg

Summary

Many companies striving to get better at designing experiences won’t. Why? Because they fall for widespread myths about what design is, who should be involved in it, and how to do it well. For example, they believe that design is about look and feel and should only be done by professionals (or the opposite — another myth) or that iterating (which is essential to design and development) is about delivering sooner. Design is about how things work, not just what they look and feel like. And design is as much science as it's art. This report highlights four key principles to help experience design pros overcome common misperceptions about design so your company can thrive on the design revolution.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.