Best Practice Report

Inside a Customer Buying Cycle

January 1st, 2018


To successfully sell and market in today’s B2B environment, understanding the way your prospects and customers buy is an absolute must. Completing a buying cycle exercise reveals much more than the stages that buyers go through to obtain what you sell. In this report, we share the key components you should be trying to establish with a buying cycle exercise.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.