Inside The Demand Spectrum: The Insight Axis

September 20th, 2020

Robert Peterson

Summary

Today’s B2B sales and marketing teams have access to a seemingly endless supply of information about current and prospective customers. However, companies that don’t understand which types of insights are required to support various marketing approaches often fail to optimize their use of this information. In this report, we examine the insights axis of the Demand Spectrum to illustrate how required information and insights fuel four marketing approaches.

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