Model Overview Report

Inside The Demand Spectrum: The Insight Axis

September 20th, 2020

Summary

Today’s B2B sales and marketing teams have access to a seemingly endless supply of information about current and prospective customers. However, companies that don’t understand which types of insights are required to support various marketing approaches often fail to optimize their use of this information. In this report, we examine the insights axis of the Demand Spectrum to illustrate how required information and insights fuel four marketing approaches.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.