Best Practice Report

Integrating Demand Creation Post-Acquisition

Jan 01, 2018

Summary

After an acquisition, timely integration of the technology and processes supporting demand creation and lead management is required. Perform an audit of the acquired and acquiring organizations to identify gaps, conflicts and redundancies in demand technologies, processes, programs and metrics. The demand integration plan must include agreed-upon goals, priorities, milestones, stakeholders and decision points.

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