Case Study

Intel: Operationalizing Global Demand Creation

January 1st, 2018
Barbie Mattie, null
Barbie Mattie


B2B companies are constantly challenged to increase their efficiency and their effectiveness. One way to address these challenges is to reduce the time spent performing tasks that can be centralized, operationalized, and automated. Besides improving productivity and value, this approach can increase the internal visibility of demand creation programs and improve governance. In this case study, we describe how Intel created timely, integrated, reusable, and scalable demand creation programs that were cost-effective and didn’t overtax subject matter experts.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.