Model Overview Report

Intelligent Growth Readiness Framework

Jennifer Ross
Jan 01, 2018

Summary

Every year, B2B organizations determine their corporate growth strategies by examining and selecting market opportunities to pursue. However, market opportunity alone does not guarantee success. A lack of ability to execute against the growth strategy can be a key inhibitor to achieving performance goals, especially if product, marketing, and sales are not aligned on prioritized actions. In this report, we introduce a method for assessing readiness to execute a growth strategy, and a process for identifying and prioritizing gaps that, when filled, can transform into actions that inform and align product, marketing, and sales plans.

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