Model Overview Report

Intelligent Growth Readiness Framework

January 1st, 2018
Jennifer Ross, null
Jennifer Ross


Every year, B2B organizations determine their corporate growth strategies by examining and selecting market opportunities to pursue. However, market opportunity alone does not guarantee success. A lack of ability to execute against the growth strategy can be a key inhibitor to achieving performance goals, especially if product, marketing, and sales are not aligned on prioritized actions. In this report, we introduce a method for assessing readiness to execute a growth strategy, and a process for identifying and prioritizing gaps that, when filled, can transform into actions that inform and align product, marketing, and sales plans.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.