Intelligent Growth: The Guide to Growth Through Buyers

January 1st, 2018

Mike Pregler

Summary

If there is one thing every B2B organization has in common, it is the desire to grow. Desire isn’t enough, however, as every year organizations fail to meet their growth aspirations due to two facts: First, their leaders do not choose the growth path(s) with the most opportunity, and second, the sales, marketing and product functions are not properly optimized and aligned to capitalize on opportunity that exists. In this report, we focus on one of the five B2B “growth pillars” identified by Forrester — targeting new buyers — and provide specific insight to: growth ecosystem, growth playbooks, and playbook timelines.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.