Best Practice Report

Intelligent Growth: The Guide to Growth Through Productivity

January 1st, 2018


An organization's B2B productivity encompasses the effectiveness and efficiency of all of its marketing, sales and product activities. Best-in-class organizations make a systematic effort to improve productivity in the execution of each of their plans and operations. Productivity initiatives require consistent measurement execution, so that the impact of changes can be measured and necessary adjustments can be identified.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.