Introducing A Teleprospecting Role At An Emerging Company

January 1st, 2018

Matt Papertsian

Summary

Many emerging companies struggle to optimize the Forrester B2B Revenue Waterfall, causing them to miss their marketing qualified lead targets. Marketing leaders at emerging companies must ensure that leads are sufficiently qualified to meet the needs of the sales organization. Introducing a properly trained and supported teleprospecting role can reduce lead loss, better align marketing and sales, and deliver improved results. The purpose of this report is to help emerging companies diagnose the need for a teleprospecting role, make the case for a teleprospecting function, and use a checklist of requirements when preparing for the introduction of teleprospecting.

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