Introducing Forrester's Partner Program Assessment

A maturing, consolidating software market and near-term economic uncertainties have made effective partnering more critical than ever before. For both platform vendors and independent software vendors (ISVs), well-fitted partner programs can drive new revenues by expanding markets, supporting and driving innovation, and outflanking competitors. Forrester's new partner program assessment methodology includes 31 criteria designed to evaluate program offerings and will be followed by reports that compare the programs of leading suppliers in the industry. Partner executives should conduct their own partner program assessment analysis to ensure the best fit across the full life cycle of their offerings (build, market, and sell) and to understand how to manage the program to maximize effectiveness.