Introducing The Data Management Framework

January 1st, 2018

Julian Archer

Summary

Marketing operations leaders need to understand the full scope of responsibilities required for marketing data management. Effective data management involves more than simply maintaining data quality. A holistic data management program requires coordination and communication among teams within marketing and with adjacent teams. In this report, we introduce the Data Management Framework, which details the areas that marketing operations leaders must consider when creating a proper data management program.

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