Introducing the Demand Balance Index

January 1st, 2018

Summary

When evaluating a B2B organization’s demand performance, one must examine the cost and effort to generate leads as well as the scalability of the approach. If the best-performing leads primarily come from the most expensive source to create them, a demand engine is running sub-optimally. Our new Demand Balance Index is designed to broaden the assessment of an organization’s new business health, and improve it over the long term.

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