Introducing The Digital Range Of Responsibilities Model

Digital plays a central role in the operating ecosystem of any organization. It enables organizations to deliver a superior customer experience and grow revenue. Without an effective set of digital capabilities, business and tech leaders will struggle to succeed. To help you design a best-practice digital team, the Forrester Digital Range Of Responsibilities Model depicts the key digital capabilities, from strategic to tactical. In this report, we explain how to use the model to define the function’s contribution to the business, develop more advanced digital capabilities to make a greater impact, and distinguish its role clearly from other interlocking teams.