Summary
Rapid changes in the capabilities and availability of digital technologies have led to a proliferation of transformation initiatives. Digital transformations vary in the technologies deployed as well as the level and depth of the changes within the organization. B2B leaders need to define their vision for digital transformation and identify what actions are required to turn that vision into a reality. In this report, we introduce the Digital Transformation Spectrum, which helps B2B leaders create a transformation vision statement and identify the steps they need to take to implement the transformation.
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