Introducing The Digital Transformation Spectrum

October 5th, 2018

Jennifer Ross

Summary

Rapid changes in the capabilities and availability of digital technologies have led to a proliferation of transformation initiatives. Digital transformations vary in the technologies deployed as well as the level and depth of the changes within the organization. B2B leaders need to define their vision for digital transformation and identify what actions are required to turn that vision into a reality. In this report, we introduce the Digital Transformation Spectrum, which helps B2B leaders create a transformation vision statement and identify the steps they need to take to implement the transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.