Best Practice Report

Introducing the Event Selection Model

January 1st, 2018


Begin the event assessment process with a formal definition of event types and their characteristics. Evaluate each possible event against selected, agreed-upon component statements within categories of value and cost. Utilize the Event Selection Model tool to record and display the objective event ranking to all stakeholders.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.